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For instance, carotenoid-based colors offset age-related muscular degradation and turmeric-based colors aid in preventing cognitive decline. The demand for natural food colors is increasing significantly, owing to rise in consumer preference and awareness regarding their health benefits associated with natural colors.

Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), Latin America (Brazil, Argentina, Colombia, rest of Latin America), Middle East (Saudi Arabia, Egypt, Nigeria, and rest of Middle East), and Africa (South Africa, Nigeria, and rest of Africa).ДЄccording to food colors market analysis, on the basis of type, the natural color segment accounted for the around 1/3rd of the food colors market share in 2019, and is expected to continue this trend throughout the food colors market forecast period. The applications covered in the study include meat products, beverages, dairy, bakery & confectionary, processed food & vegetables, oils & fats, and others. By type, the market is categorized into natural color and artificial color. The food colors market is segmented into type, application, and region. Thus, all these factors together are expected to create remunerative opportunities to the food color suppliers and dealers.

Continuous R&D activities by private organizations and governments for developing low-cost natural food colorants such as carmine are anticipated to encourage manufacturers to invest significantly in the market. Natural products or ingredients are comparatively expensive than synthetic and artificial ones. Although this pandemic is projected to negatively impact the market for a short term, to overcome on economic instability, the prices of food color products is likely to rise in 2020. In addition, strong global concerns about the pandemic coronavirus have negatively influenced the global functioning of the food & beverage industry. This factor is anticipated to hamper the growth of the food colors market in the coming years. The extraction process of natural ingredients is complicated and time-consuming, in which some amount of natural ingredients are exhausted while the yield of high purity products becomes low. However, consumers are facing many challenges with respect to the cost, process, applications, and quality of natural ingredients. Get more information on this report : Request Sample Pages Thus, rise in awareness about the health benefits associated with natural colorants drives food colors market growth. For instance, red sandalwood offers wound healing properties, and is used in Ayurvedic treatment.

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Natural colors are free of genetically modified organisms (GMO) and allergens, which act as antioxidants & coloring agents and protect the body against cellular damage, chronic diseases, and effects of aging. This is expected to have a positive impact on the utilization of natural sources such as carotenoids, curcumin, anthocyanin, and carmine. The growth of the global food colors market is driven by upsurge in demand for natural colors from various end-use industries, including food & beverages, bakery & confectionery, dairy products, meat & poultry, and seafood. Artificial color is a chemical compound, which is used to add taste and improve the appearance to food or enhance the food flavoring characteristics. These colors are obtained using physical and/or chemical methods, which result in selective extraction of pigments relative to nutritive or aromatic constituents. Natural food colors are derived from a wide range of vegetables, fruits, plants, minerals, and other edible natural sources. The food colors market comprises natural and artificial colors. The less ingredients added, the more natural the food product is.

Food color does not always mean that the ingredients are organic, however, in few cases, it refers to less amount of ingredients used in it. Food colors are available in various forms such as liquids, powder, gels, and paste, which find their application in meat products, beverages, dairy, bakery & confectionary, processed food & vegetables, and oils & fats. Food color is any dye, pigment, or substance that imparts color when it is added to food and beverages. The food colors market size was valued at $2.1 billion in 2019, and is estimated to reach $3.5 billion by 2027, registering a CAGR of 12.4% from 2020 to 2027.

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